Inspired by the legacy of the founder’s mother, whose last name, Zaytoun, signifies a connection to the olive groves of Hebron, Palestine, the brand becomes a symbol of unwavering pride in Palestinian identity.

Born from the disparate histories of both sides of the family, displaced from Lod and Hebron to find refuge in Jordan, Zaytuneh is a powerful embodiment of the collective spirit of a people unwilling to be defined by displacement.

In every stitch and contour, the brand proudly weaves together the threads of its lineage, offering a vibrant representation of Palestine that transcends geographical boundaries and stands as a beacon of unity, resilience, and cultural pride.